Struggle, Failure or Anything Different on PSL Five
Struggle, Failure or Anything Different on PSL Five | These ads had been created through Habib Bank Limited, the chief backer of PSL, which was once a segment of PSL Five’s advertising effort.
In a few of these advertisements posted on YouTube, a few aficionados of the groups taking an interest in the PSL show amusing jokes.
After the ad was aired, there was intense criticism on social media that the creators of these ads allegedly “stole the music of a private telecom company in India, but not the script used in the advertisement.” Was also copied ‘.
After the check surfaced, Habib Bank Limited, the significant backer of the Pakistan Super League, expelled these recordings from YouTube.
The fifth edition of the Pakistan Super League is different from the previous four tournaments in the sense that all tournament matches will be played this time in Pakistan.
However, this edition is not all that different as every season before the head of the Pakistan Cricket Board, other officials and former players have shown that the public is proud of the PSL brand as well. It should be understood as your own
One user posted on Twitter that they liked PSL ads but after the revelation that they were allegedly duplicates of Indian ads, they expressed their disappointment.
Who is responsible for the end of this ‘neglect’?
After the alleged duplication of advertisements was identified, the curiosity in social media users sparked who was ultimately responsible for this ‘neglect’.
One user professedly said, “The script has been copied as well and the question is, who is making this decision?
To reach the bottom, a senior official of the Pakistan Cricket Board approached.
On the condition of anonymity, a senior PCB official explained that this is not a Pakistan Super League ad campaign, it is a partner’s campaign and HBL has entrusted the campaign to a private agency. Was.
The PCB proficient presented that the promotions have been removed the air exclusively in the wake of being perceived and we are investigating the depend inside.
The Pakistan Cricket Board has not yet made any formal announcement in this regard, but a PCB official said there was talk of a PCB internally.
On the contrary, Ali Habib, Chief Corporate Communication Officer of Habib Bank Limited, a private bank of Pakistan, said that this time the advertising campaign was entrusted to an internationally renowned ad agency.
Ali Habib said that we have raised the matter before the agency so that we can better understand its background and decide on the future course of action.
Does HBL accept responsibility for this deficiency? In reply to this question, Ali Habib said, “Private agency is best suited to answer this question, we will be able to comment on it only after the investigation is completed.”
What is the end of content monitoring?
As to how the content found in the advertising campaign is monitored and processed, the PCB official said it has generally been a tradition that the advertising campaign, whether it is a partner but not before being broadcast. This content is sent for PCB approval but is not required.
However, according to a PCB official, this time HBL did not send the material to the board.
Responding to the PCB’s claim, Ali Habib said, “There is no contract with our Pakistan Cricket Board regarding HBL advertising which we must follow.”
He said Habib Bank is very keen on creative credibility and adheres to the best practices and rules recognized at the international level in this regard.
HBL and PCB sharing
Talking about partnering with Pakistan’s private bank HBL, the PCB official said that our relationship with HBL has been around for a long time and that his services for Pakistan cricket have been immense.
However, they said that the ads were off-air until the internal investigation was completed.
Ali Habib said HBL as an organization is constantly striving to improve its practices.
Is there any discussion between PCB and HBL about this dispute? Explaining this, Ali Habib said, “We have no agreement that will forbid us to talk to them, but even if there is any discussion on this I am not aware.”
‘These ads give Indian people a chance’
Pakistan’s leading sports journalist Faizan Lakhani said that the people involved in the creative process of advertising company should have noticed this and now they have been banned from broadcasting these advertisements but content for the future. Be checked so as not to cause such a scandal.
Journalist Faizan Lakhani said, “These advertisements give Indian people a chance to say that you are following us and that should not have been negligent.” Defamation can be avoided if the authorities are in compliance with the necessary requirements for this supervision. ‘
Social media echoes that the company responsible for the campaign has been sacked by HBL. In this regard, Ali Habib said that he did not want to comment on it and reiterated that the investigation is ongoing and will be decided only after completion.
When asked about the basis on which the advertisement was banned, Ali Habib said, “We want to be satisfied that all the necessary requirements have been met and until then Ban is banned until we are satisfied. ‘