German company to invest $ 2.5 million in Pakistani start-up ‘Screen IT’
German company to invest $ 2.5 million in Pakistani start-up ‘Screen IT’! The German company has signed a Memorandum of Understanding (MoU) with the digital mobile advertising startup company Pakistan, which will invest the US $ 2.5 million in Screen IT.
The screen IT shows ads on the sides or rear screens of cars and taxis. This leads to sales on mobile advertising on one side and car drivers on the other hand also generate extra revenue.
The signing ceremony of a Memorandum of Understanding (MoU) with the German company of Startup “Screen iT” under the Plan Information Nine of Punjab Information Technology Board (PITB) was held on Friday at Arf cream tower. Chairman PITB Azfar Manzoor, DG Sajid Latif, German Company Chief Executive Ahsan Naeem, and other officers attended the ceremony.
The German company has signed a Memorandum of Understanding (MoU) with the digital mobile advertising startup company Pakistan, which will invest the US $ 2.5 million in Screen IT.
Screen IT shows ads on the sides or rear screens of cars and taxis. This leads to sales on mobile advertising on one side and car drivers on the other hand also generate extra revenue.
The signing ceremony of a Memorandum of Understanding (MoU) with the German company of Startup “Screen IT” under the Plan Information Nine of Punjab Information Technology Board (PITB) was held on Friday at Arf cream tower. Chairman PITB Azfar Manzoor, DG Sajid Latif, German Company Chief Executive Ahsan Naeem, and other officers attended the ceremony.
Under the deal, the German company will provide $ 2.5 million in funding for Screen Eight, under which the start-up will execute a digital advertising plan on the backdrop of taxis in the city. With this scheme, companies will be able to advertise their brands in a digital way and in a very short time and cost and taxi drivers will also be able to earn additional revenue of up to Rs 20,000.
Chairman PITB Azfar Manzoor said that achieving such a large startup investment under Plan Nine is an extraordinary achievement, with 188 startup companies spread out worldwide from Plan Nine.
According to him, under the PITB Plan Nine, startups are provided with ‘internet’ monthly advice ‘technical and legal support for six months’ work.